How it works
Three steps, with the price of each one on the page. You can stop after the check or after the sprint.
1. The Ad Spend Check
Free, 15 minutes
Before we meet, we look at what anyone can see: your Google Maps listing, your reviews, your website on a phone, and whether your phone is answered when we ring after 5pm. With read-only access to your Google Ads account we also see where your budget goes.
Then fifteen minutes with you, at your place or on a video call. You leave with six numbers, one diagnosis and this one-page summary.
- 1Budget spent on searches that never enquire38%†
- 2Phone answered after 5pm and on Saturday2 of 5 calls
- 3Place on Google Maps next to the 3 nearest4th of 4
- 4Google reviews, you vs them31 vs 58
- 5Taps to call you from a phone3
- 6What one enquiry costs today£64†
2. The two-week sprint
£1,500, one-off
Week one. We rebuild your Google Ads around calls and bookings, and cut searches that clearly can't bring you customers, such as the wrong area or the wrong service.
Week two. Call and form tracking goes live, missed calls get a text reply, and we agree one target for the next 90 days.
You know the monthly price before you start. If you stop here, everything we built stays yours.
3. Month by month
£2,000 a month
Every week. Your ads checked and adjusted.
Every month. Google Maps and reviews, small website fixes, your Monthly Sheet and a 20-minute call.
Every quarter. A proper review with Igor of what worked and what's next.
- 1Google Ads
- £1,800
- Our fee
- £2,000
- Total spent
- £3,800
- 2Calls and enquiries
- 41
- 3Became customers (you mark them)
- 9
- Stop paying for "cheap" and "free" searches
- Reply to missed calls by text
- Ask every customer from last month for a review
Your Monthly Sheet, line by line
- 1 Spent. Google Ads plus our fee, one total. Tools like call tracking are included in the fee.
- 2 Got in touch. Calls and forms that came from your advertising.
- 3 Became customers. You mark them; a couple of minutes a week.
- 4 Cost of one new customer. Total spent divided by new customers, shown month by month.
- 5 Next month. Three things we'll do, in order.
Six questions worth asking any agency
| Who will actually run my account? | Igor, personally |
| What will I see each month? | The cost of one new customer, our fee included |
| Whose name are the accounts in? | Yours, from day one |
| How long is the contract? | Three months after the sprint, then 30 days' notice |
| Will you work for my competitor? | Not in your trade in your postcode district |
| What does it cost? | Published on our pricing page |
Who we're right for
- Your business is established and can take on more work.
- You want to know what your advertising does, in one number.
- You'd rather delegate to one person than manage an agency.
Probably not right
- You need enquiries this week.
- You want a guaranteed number of customers.
- You'd rather pay per lead.
What we need from you: read-only access to your ad account, a couple of minutes a week to mark new customers, and a quick message when you're fully booked.
Questions
How long does it take to see results?
Tracking starts in the sprint, so from the first month you see calls and enquiries on your Monthly Sheet. How many become customers depends on your business, which is why we agree one target rather than promise a number.
Do I have to give you access to my accounts?
For the check, read-only access helps but isn't required. To run your ads we need access to your Google Ads account, which stays in your name.
What if I'm fully booked?
Send a quick message and we pause the ads until you're ready.
Book your free Ad Spend Check
Fifteen minutes, at your place or on a video call. Igor usually replies within one working day.
Prefer email? hello@cheshireads.co.uk