Google Ads for dental practices
More of the patients you want, found by people nearby and booked in when they call. Run by one expert and reported in patients booked.
September 2026. Your numbers next to the three nearest to you.
Where the money leaks
How your customers choose: close to home or work, good recent reviews, and someone who picks up the phone or lets them book online.
- Calls at lunchtime and after 5pm that nobody answers. Many are never rung back.
- Paying for searches like "NHS dentist" or "cheap dentist" when your diary is private.
- Implants and Invisalign mixed in with check-ups, so you can't see which ads bring the patients who matter most.
GDC standards on advertising and the CAP code on health claims. You see new ads before they go live. Your Monthly Sheet counts new patient enquiries, new patients booked (from your own diary), cost per new patient.
- 1Budget spent on searches that never enquire27%†
- 2Phone answered after 5pm and on Saturday1 of 5 calls
- 3Place on Google Maps next to the 3 nearest3rd of 4
- 4Google reviews, you vs them74 vs 112
- 5Taps to call you from a phone3
- 6What one enquiry costs today£87†
Dentists by town
What people search for, what a click costs and how dentists show up online, town by town.
Run by Igor Ivitskiy, who lives in Marple. Google Ads since 2006, a PhD in mathematical modelling, and #6 in The PPC Survey's Top 50 Most Influential PPC Experts 2026. About Igor
Questions
Do you work with NHS practices?
Mixed practices, yes. The ads focus on private treatments.
Can you advertise implants and Invisalign separately?
Yes, as their own campaigns, so you can see what each one brings.
Do you need access to our practice software?
No. We count bookings from the new patients you mark each week.
Book a free Ad Spend Check for your dental practice
Fifteen minutes, at your place or on a video call. Igor usually replies within one working day.
Prefer email? hello@cheshireads.co.uk
Sources: Google Ads search volumes and cost per click via DataForSEO, September 2026; Google Maps business listings; our own check of each business's home page. Across Stockport, Marple, Bramhall, Cheadle, Poynton, Wilmslow, Alderley Edge, Macclesfield, Knutsford, Altrincham and Hale, and Sale. "Established" means 20 or more Google reviews and a website, within about 3.5 km of the town centre. Method: how we count. Updated 28 September 2026. Checked by Igor Ivitskiy.