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Google Ads for estate agents

More valuation requests from sellers in your patch. Rightmove already brings you buyers, so we focus on sellers.

Book a free 15-minute Ad Spend Check
8,400searches a month for estate and letting agents across our 11 towns
£1.95 to £10.89what a click costs, depending on the town
120estate agents we found on Google Maps and the web
1%let customers book online from the home page

September 2026. Your numbers next to the three nearest to you.

Where the money leaks

How your customers choose: a local agent they've heard of, a valuation soon, and a clear fee.

  1. Ads that attract buyers searching "houses for sale", which Rightmove already covers.
  2. Valuation requests that aren't tracked, so you can't see which ads bring instructions.
  3. Slow replies to valuation requests, when sellers often ask two or three agents.

Consumer protection law and your redress scheme's code (The Property Ombudsman or the Property Redress Scheme). No misleading fee claims. You check new ads first. Your Monthly Sheet counts valuation requests, valuations booked, instructions won (you mark them), cost per instruction.

A made-up example, to show the layout
Ad Spend CheckEstate agency, Bramhall · 15 minutes
  1. 1Budget spent on searches that never enquire52%†
  2. 2Phone answered after 5pm and on Saturday4 of 5 calls
  3. 3Place on Google Maps next to the 3 nearest1st of 4
  4. 4Google reviews, you vs them101 vs 95
  5. 5Taps to call you from a phone2
  6. 6What one enquiry costs today£140†
DiagnosisStop paying for buyers; track valuation requests.
† needs read-only access to your Google Ads account. Without it you get the other four.

Estate agents by town

What people search for, what a click costs and how estate agents show up online, town by town.

StockportMarpleBramhallCheadlePoyntonWilmslowAlderley EdgeMacclesfieldKnutsfordAltrincham & HaleSale
Free 15-minute Ad Spend Check£1,500 two-week sprint, one-off£2,000 a month, three months minimumFull prices and terms
Igor Ivitskiy

Run by Igor Ivitskiy, who lives in Marple. Google Ads since 2006, a PhD in mathematical modelling, and #6 in The PPC Survey's Top 50 Most Influential PPC Experts 2026. About Igor

Questions

Do you do lettings too?

Yes. Landlord enquiries can run as their own campaign.

Will the ads compete with our Rightmove listings?

No. They target sellers, not buyers.

Can you cover several branches?

Yes, one postcode district each.

Book a free Ad Spend Check for your estate agency

Fifteen minutes, at your place or on a video call. Igor usually replies within one working day.

Prefer email? hello@cheshireads.co.uk

If there's nothing worth fixing, you'll hear that too.

Sources: Google Ads search volumes and cost per click via DataForSEO, September 2026; Google Maps business listings; our own check of each business's home page. Across Stockport, Marple, Bramhall, Cheadle, Poynton, Wilmslow, Alderley Edge, Macclesfield, Knutsford, Altrincham and Hale, and Sale. "Established" means 20 or more Google reviews and a website, within about 3.5 km of the town centre. Method: how we count. Updated 28 September 2026. Checked by Igor Ivitskiy.