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Igor Ivitskiy

I run Cheshire Ads from Marple, where I live with my family. I look after every account myself.

I have two careers that turned into one. I'm a mathematician: a PhD in mathematical modelling, eight years as an associate professor in Kyiv, more than 200 scientific papers and 50 patents. And since 2006 I've run Google Ads. By my own records, that's $770M of ad spend managed.

In 2022, after the war began, my family and I came to England. I worked as a research engineer at Lunio in Manchester, building systems that catch fraudulent ad clicks. We settled in Marple, and it is home now.

I test before I spend your money. I show you the numbers every month, good or bad. And I'd rather say no in fifteen minutes than take on a business I can't help.

Recognition

2026	#6 in The PPC Survey's Top 50 Most Influential PPC Experts
2026	Featured in Marple Review, autumn issue: "World-famous advertising guru relocates to Marple"
2023	Author of 19 Google Ads Secrets, a #1 New Release on Amazon US
	Best advertising case study in Europe, ADworld Experience
	"The first speaker ever at ADworld Experience to gather only 5 stars ratings", in the words of its founder, Gianpaolo Lorusso
	Speaker at Hero Conf, ADworld Experience and International Search Summit
2018	Prize of the President of Ukraine for young scientists

Wikipedia LinkedIn ivitskiy.com University of Cambridge profile

Igor Ivitskiy speaking on stage at a PPC conference

On stage at a PPC conference. Igor speaks at Hero Conf, ADworld Experience and International Search Summit.

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