Cheshire Ads Free check
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Google Ads for garages and driving schools

Service and repair bookings for garages. Lesson enquiries for driving schools. Both from people nearby.

Book a free 15-minute Ad Spend Check
2,710searches a month for garages and MOTs across our 11 towns
£0.82 to £8.30what a click costs, depending on the town
495garages we found on Google Maps and the web
4%let customers book online from the home page

September 2026. Your numbers next to the three nearest to you.

Where the money leaks

How your customers choose: close by, easy to book, and fair prices they can see.

  1. Ads that only win price shoppers for the MOT.
  2. Clicks from people too far away to come in.
  3. No way to book online, so enquiries go to the garage that has one.

The DVSA maximum MOT fee, the advertising code and consumer protection law. You see new ads before they go live. Your Monthly Sheet counts booking requests by type (MOT, service, repair, or lessons), bookings you mark, cost per booking.

A made-up example, to show the layout
Ad Spend CheckGarage, Stockport · 15 minutes
  1. 1Budget spent on searches that never enquire38%†
  2. 2Phone answered after 5pm and on Saturday2 of 5 calls
  3. 3Place on Google Maps next to the 3 nearest4th of 4
  4. 4Google reviews, you vs them31 vs 58
  5. 5Taps to call you from a phone3
  6. 6What one enquiry costs today£64†
DiagnosisAnswer the phone, then fix the searches.
† needs read-only access to your Google Ads account. Without it you get the other four.

Garages by town

What people search for, what a click costs and how garages show up online, town by town.

StockportMarpleBramhallCheadlePoyntonWilmslowMacclesfieldKnutsfordAltrincham & HaleSale
Free 15-minute Ad Spend Check£1,500 two-week sprint, one-off£2,000 a month, three months minimumFull prices and terms
Igor Ivitskiy

Run by Igor Ivitskiy, who lives in Marple. Google Ads since 2006, a PhD in mathematical modelling, and #6 in The PPC Survey's Top 50 Most Influential PPC Experts 2026. About Igor

Questions

We're on BookMyGarage. Is that enough?

We'll compare the commission with the cost of your own bookings.

Do you work with driving instructors on their own?

Schools with several instructors fit best.

Can you target just our part of town?

Yes, by postcode district.

Can you help us plan a second site?

Yes. We start from the town numbers on this site: what people search for there, what a click costs and who you'd be up against.

Book a free Ad Spend Check for your garage

Fifteen minutes, at your place or on a video call. Igor usually replies within one working day.

Prefer email? hello@cheshireads.co.uk

If there's nothing worth fixing, you'll hear that too.

Sources: Google Ads search volumes and cost per click via DataForSEO, September 2026; Google Maps business listings; our own check of each business's home page. Across Stockport, Marple, Bramhall, Cheadle, Poynton, Wilmslow, Alderley Edge, Macclesfield, Knutsford, Altrincham and Hale, and Sale. "Established" means 20 or more Google reviews and a website, within about 3.5 km of the town centre. Method: how we count. Updated 28 September 2026. Checked by Igor Ivitskiy.