Cheshire, town by town
The Cheshire Local Advertising Index brings together, for eleven towns in Stockport and Cheshire, what local customers search for on Google each month, what one click costs a local business, and how established businesses show up online: about 61,460 searches a month across 27 types of local service, clicks from £2.79 to £6.08, and 3,479 established businesses. September 2026, from Google Ads data and our own check of every listing.
Every town below has its own page, and most have pages by trade.
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Five things the numbers say
- Stockport has the most local search demand, about 14,400 searches a month, followed by Macclesfield (11,710) and Altrincham & Hale (9,590).
- A click costs most in Altrincham & Hale (£6.08) and least in Bramhall (£2.79); the Cheshire median is £4.05.
- Across the region 30% of businesses listed on Google Maps have no website we could find, from 21% in Knutsford to 40% in Marple.
- Only 8% of local websites let customers book online; the best town is Wilmslow at 12%.
- A typical business has 14 Google reviews, from 8 in Knutsford to 23 in Sale.
The index
| Town | Searches a month | Typical click |
|---|---|---|
| Stockport | 14,400 | £5.61 |
| Macclesfield | 11,710 | £5.43 |
| Altrincham & Hale | 9,590 | £6.08 |
| Knutsford | 5,670 | £3.53 |
| Wilmslow | 5,430 | £5.88 |
| Sale | 3,580 | £3.44 |
| Cheadle | 3,350 | £3.01 |
| Marple | 2,620 | £4.34 |
| Poynton | 1,750 | £4.05 |
| Alderley Edge | 1,730 | £3.72 |
| Bramhall | 1,630 | £2.79 |
To cite: Cheshire Ads, Cheshire Local Advertising Index, September 2026, cheshireads.co.uk/cheshire/.
How we count
Searches a month. Google Ads search volumes (via DataForSEO) for searches that name the town, across 27 types of local service, September 2026. For Sale, searches where "sale" means a discount were removed.
Typical click. The median cost per click across those services, weighted by searches.
Established businesses. Businesses on Google Maps with 20 or more reviews and a website, within about 3.5 km of the town centre.
Ad tracking. Whether the home page of each established business carries a Google Ads or conversion tag, from our own check of the page.
Online booking, no website, reviews. From every business listed on Google Maps in seven local sectors in the town, and our own check of each home page.
Cost per enquiry on the trade pages divides the click cost by the trade's typical conversion rate (WordStream/LocaliQ benchmarks). Estimates for planning, not forecasts.
Updated 28 September 2026. Checked by Igor Ivitskiy.
By trade
The same numbers, cut by the trades we work with.
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