Google Ads for established local businesses.
Looked after by one expert and explained plainly, month after month.
Igor Ivitskiy finds where your ad budget is being wasted and fixes it. Then every month you get one page showing what each new customer cost you, by your own count, fee included. Good months and bad.
He lives in Marple, and is ranked #6 in The PPC Survey's Top 50 Most Influential PPC Experts 2026.
If the check shows no clear reason to work together, he'll tell you straight. No pressure to go further.
Marple · SJ 95 88Six numbers about your business
We prepare them before we meet, then go through them with you in fifteen minutes, at your place or on a video call. You keep the numbers and one clear diagnosis, whether or not we work together.
Two of the six need read-only access to your Google Ads account. Without it, you get the four we can see from outside, and we say which is which.
What we look after
Google Ads
Your campaigns rebuilt around calls and bookings, then checked every week.
Google Maps and reviews
A complete, up-to-date profile, and a simple routine for asking customers for reviews, with replies you approve.
Your website
Small, practical fixes so people can call, book or ask a question from their phone.
How we work together
Ad Spend Check
Fifteen minutes. Six numbers and a diagnosis you keep.
Two-week sprint
We rebuild your Google Ads around calls and bookings, set up call and form tracking and a text reply for missed calls, and agree one target for the next 90 days. Everything we build stays yours.
Month by month
Your ads checked and adjusted every week. Google Maps, reviews and website fixes. Your Monthly Sheet and a 20-minute call every month. A proper review with Igor every quarter.
Who does the work. Igor runs your check, sets the plan, looks at your account every week and takes your monthly call himself. Our own tools handle the routine, like gathering the numbers for your sheet. If a job needs someone else, such as a web developer, you'll know before it starts.
Your Monthly Sheet
One page, every month. It shows everything you spent, our fee included, who got in touch, and what each new customer cost you.
You mark who became a customer. It takes a couple of minutes a week. The weaker months go on the page too.
- Google Ads
- £1,800
- Our fee
- £2,000
- Total spent
- £3,800
- Calls and enquiries
- 41
- Became customers (you mark them)
- 9
- Each new customer cost
- £422
- Stop paying for "cheap" and "free" searches
- Reply to missed calls by text
- Ask every customer from last month for a review
Terms that protect you
One business per trade in each postcode district
While you're with us, we won't work with another business in your trade in your postcode district.
Everything we set up is in your name from day one
Your ad account, Google Business Profile, domain, website design and wording, data and logins.
You pay Google directly
We never add a margin to your ad budget.
Three months, then 30 days' notice
After the sprint there's a three-month minimum. After that, you can leave with 30 days' notice and take everything with you.
We never promise a number of customers
We agree one target at the start and report against it every month.
Nothing goes live without your say-so
New ads and pages are shown to you first. Enquiries come straight to you; we only see the counts you mark.
Who we work with
Established local businesses with room to take on more work.
Cheshire in numbers
How often people search for local services in each town every month, and what one click from Google costs a local business. September 2026.
| Town | Searches a month | Typical click |
|---|---|---|
| Stockport | 14,400 | £5.61 |
| Macclesfield | 11,710 | £5.43 |
| Altrincham & Hale | 9,590 | £6.08 |
| Knutsford | 5,670 | £3.53 |
| Wilmslow | 5,430 | £5.88 |
| Sale | 3,580 | £3.44 |
| Cheadle | 3,350 | £3.01 |
| Marple | 2,620 | £4.34 |
| Poynton | 1,750 | £4.05 |
| Alderley Edge | 1,730 | £3.72 |
| Bramhall | 1,630 | £2.79 |
Google Ads data for 27 types of local service, September 2026. "Established" means 20 or more Google reviews and a website.
Who looks after your advertising
Igor has run Google Ads since 2006. He is also a mathematician, with a PhD, and he treats every account like an experiment with a number at the end. In 2022 he moved to England with his family and settled in Marple. Cheshire Ads is how he works now: with a small group of established businesses close to home.
- Ranked #6 in The PPC Survey Top 50 (2026).Your account gets current, tested judgement.
- PhD in mathematical modelling.Every change is measured, so you can see what worked.
- Author and conference speaker.He explains what he's changing and why, in plain English.
- One business per trade in each postcode district.He is never working for your competitor.
Questions
How much does it cost?
The check is free. The two-week sprint is £1,500. After that it's £2,000 a month, plus whatever you choose to spend on Google Ads, which you pay to Google directly. We're not VAT-registered, so no VAT is added.
Is there a minimum term?
The sprint is a one-off. If you carry on, there's a three-month minimum, then 30 days' notice.
What's included each month?
Your Google Ads checked every week, your Google Maps profile and reviews, website fixes, your Monthly Sheet, a 20-minute call each month and a quarterly review with Igor.
Who actually does the work?
Igor, personally, with our own tools for the routine.
Which areas do you cover?
Stockport, Marple, Bramhall, Cheadle, Poynton, Wilmslow, Alderley Edge, Macclesfield, Knutsford, Altrincham and Hale, and Sale.
Book your free Ad Spend Check
Fifteen minutes, at your place or on a video call. Igor usually replies within one working day.
Prefer email? hello@cheshireads.co.uk