Google Ads for solicitors
More of the instructions you want, within SRA rules. One firm per postcode district, as with every trade we serve.
September 2026. Your numbers next to the three nearest to you.
Where the money leaks
How your customers choose: trust first, then someone who explains the fee clearly and gets back to them quickly.
- Paying for "free legal advice", "solicitor jobs" and legal aid searches.
- All areas of law in one campaign, so conveyancing, probate and family compete for the same budget.
- Web enquiries that wait until the next day for a reply.
The SRA Code of Conduct, the SRA Transparency Rules where they apply, and the advertising code. No "best" claims, and nothing goes live without your say-so. Your Monthly Sheet counts enquiries by type of work, instructions (you mark them), cost per instruction.
- 1Budget spent on searches that never enquire41%†
- 2Phone answered after 5pm and on Saturday3 of 5 calls
- 3Place on Google Maps next to the 3 nearest2nd of 4
- 4Google reviews, you vs them69 vs 88
- 5Taps to call you from a phone2
- 6What one enquiry costs today£155†
Solicitors by town
What people search for, what a click costs and how solicitors show up online, town by town.
Run by Igor Ivitskiy, who lives in Marple. Google Ads since 2006, a PhD in mathematical modelling, and #6 in The PPC Survey's Top 50 Most Influential PPC Experts 2026. About Igor
Questions
Do you work with sole practitioners?
Yes, if you have room for more instructions.
Can you focus on one area, such as conveyancing?
Yes. Each area of work can have its own campaign and budget.
How do you handle client confidentiality?
Enquiries come straight to you. We only see counts and what you mark.
Book a free Ad Spend Check for your law firm
Fifteen minutes, at your place or on a video call. Igor usually replies within one working day.
Prefer email? hello@cheshireads.co.uk
Sources: Google Ads search volumes and cost per click via DataForSEO, September 2026; Google Maps business listings; our own check of each business's home page. Across Stockport, Marple, Bramhall, Cheadle, Poynton, Wilmslow, Alderley Edge, Macclesfield, Knutsford, Altrincham and Hale, and Sale. "Established" means 20 or more Google reviews and a website, within about 3.5 km of the town centre. Method: how we count. Updated 28 September 2026. Checked by Igor Ivitskiy.