Google Ads for showrooms
Windows, doors, kitchens, bathrooms and flooring. Survey requests from homeowners in your fitting area, and quieter ads when your fitters are booked up.
September 2026. Your numbers next to the three nearest to you.
Where the money leaks
How your customers choose: a showroom they can visit, a firm that turns up to measure, and a clear quote.
- Clicks from outside your fitting area.
- Searches for handles, spare parts and DIY, which never become a survey.
- The same spend in a fully booked summer as in a quiet January.
Consumer protection law. No fake "sale ends today" deadlines. New ads are yours to check first. Your Monthly Sheet counts survey requests, surveys done, jobs won (you mark them), cost per job.
- 1Budget spent on searches that never enquire33%†
- 2Phone answered after 5pm and on Saturday2 of 5 calls
- 3Place on Google Maps next to the 3 nearest2nd of 4
- 4Google reviews, you vs them22 vs 40
- 5Taps to call you from a phone3
- 6What one enquiry costs today£125†
Showrooms by town
What people search for, what a click costs and how showrooms show up online, town by town.
Questions
Can you pause ads when we're booked up?
Yes. That's part of the job.
Do you work with trade-only firms?
Only if you also sell to homeowners.
We're on Checkatrade. Should we stay?
We'll look at what it costs you per job, next to your own ads.
Book a free Ad Spend Check for your showroom
Fifteen minutes, at your place or on a video call. Igor usually replies within one working day.
Prefer email? hello@cheshireads.co.uk
Sources: Google Ads search volumes and cost per click via DataForSEO, September 2026; Google Maps business listings; our own check of each business's home page. Across Stockport, Marple, Bramhall, Cheadle, Poynton, Wilmslow, Alderley Edge, Macclesfield, Knutsford, Altrincham and Hale, and Sale. "Established" means 20 or more Google reviews and a website, within about 3.5 km of the town centre. Method: how we count. Updated 28 September 2026. Checked by Igor Ivitskiy.