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Google Ads for showrooms

Windows, doors, kitchens, bathrooms and flooring. Survey requests from homeowners in your fitting area, and quieter ads when your fitters are booked up.

2,280searches a month for kitchens, bathrooms, windows and doors across our 11 towns
£1.90 to £16.46what a click costs, depending on the town
480showrooms we found on Google Maps and the web
7%let customers book online from the home page

September 2026. Your numbers next to the three nearest to you.

Where the money leaks

How your customers choose: a showroom they can visit, a firm that turns up to measure, and a clear quote.

  1. Clicks from outside your fitting area.
  2. Searches for handles, spare parts and DIY, which never become a survey.
  3. The same spend in a fully booked summer as in a quiet January.

Consumer protection law. No fake "sale ends today" deadlines. New ads are yours to check first. Your Monthly Sheet counts survey requests, surveys done, jobs won (you mark them), cost per job.

A made-up example, to show the layout
Ad Spend CheckKitchen showroom, Cheadle · 15 minutes
  1. 1Budget spent on searches that never enquire33%†
  2. 2Phone answered after 5pm and on Saturday2 of 5 calls
  3. 3Place on Google Maps next to the 3 nearest2nd of 4
  4. 4Google reviews, you vs them22 vs 40
  5. 5Taps to call you from a phone3
  6. 6What one enquiry costs today£125†
DiagnosisCut the DIY searches; ask every fitted customer for a review.
† needs read-only access to your Google Ads account. Without it you get the other four.

Showrooms by town

What people search for, what a click costs and how showrooms show up online, town by town.

Free 15-minute Ad Spend Check£1,500 two-week sprint, one-off£2,000 a month, three months minimumFull prices and terms

Questions

Can you pause ads when we're booked up?

Yes. That's part of the job.

Do you work with trade-only firms?

Only if you also sell to homeowners.

We're on Checkatrade. Should we stay?

We'll look at what it costs you per job, next to your own ads.

Book a free Ad Spend Check for your showroom

Fifteen minutes, at your place or on a video call. Igor usually replies within one working day.

Prefer email? hello@cheshireads.co.uk

If there's nothing worth fixing, you'll hear that too.

Sources: Google Ads search volumes and cost per click via DataForSEO, September 2026; Google Maps business listings; our own check of each business's home page. Across Stockport, Marple, Bramhall, Cheadle, Poynton, Wilmslow, Alderley Edge, Macclesfield, Knutsford, Altrincham and Hale, and Sale. "Established" means 20 or more Google reviews and a website, within about 3.5 km of the town centre. Method: how we count. Updated 28 September 2026. Checked by Igor Ivitskiy.