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Google Ads and local marketing in Wilmslow: the numbers

In Wilmslow, people make about 5,430 Google searches a month for local services. A click costs about £5.88 on average, above the Cheshire median of £4.05. We count 224 established businesses within about 3.5 km of the centre; 12% of the 213 whose websites we checked have ad tracking installed. Figures for September 2026.

Google Ads for Wilmslow businesses, run by an expert who lives in Marple.

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Wilmslow: postcode districts SK9 · OS grid SJ 84 80. Igor comes to you for the check.

5,430searches a month for local services
£5.88typical cost of one click from Google
224established local businesses nearby
12%have ad tracking on their website

What people search for

Monthly Google searches that name Wilmslow, by type of service. The trades we work with are in colour.

Estate & letting agents960
Gyms & personal trainers770
Dentists720
Solicitors310
Opticians260
Care homes & home care250
Plumbers & heating230
Vets210
Nurseries & tutors210
Garages & MOT190

What a click costs

What a business pays Google for one visitor, by type of service.

Implants & Invisalign£30.91
Locksmiths£17.24
Kitchens & bathrooms£10.06
Removals£9.82
Vets£8.37
Care homes & home care£8.35
Solicitors£8.22
Dentists£7.93
Funeral directors£7.00
Electricians£6.27

How Wilmslow businesses show up online

162 businesses in seven local sectors listed on Google Maps here, next to the Cheshire average.

Have no website we could find24%
Wilmslow24%
Cheshire30%
Let you book online12%
Wilmslow12%
Cheshire8%
Google reviews for a typical business8
Wilmslow8
Cheshire14

What this means for a business here

  • Only 12% of the established businesses we checked here have ad tracking on their website. Most either don't advertise or can't see what their ads bring in.
  • Clicks here cost more than the Cheshire average, so every wasted search costs more too.
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Sources: Google Ads search volumes and cost per click via DataForSEO, September 2026; Google Maps business listings; our own check of each business's home page. Here: 162 listings and 213 websites checked. "Established" means 20 or more Google reviews and a website, within about 3.5 km of the town centre. Method: how we count. Updated 28 September 2026. Checked by Igor Ivitskiy.